Muddymoles mountain biking in the Surrey Hills and Mole Valley

AY Up ends UK distribution agreement

Posted by Lee | March 13, 2009 | 3 comments so far

Ay Up twin LED lights, bar mount
It would appear that the fallout from the tumbling global financial markets continues to impact upon the average mountain biker, with the little-reported news last week that Ay Up, the Australian no-nonsense bike light company, has ended its UK distribution agreement.

This will perhaps be more of a hindrance than a disaster to non-domestic owners and potential buyers, but with the Australian dollar suffering against other world currencies, Ay Up’s UK arrangement has clearly gone beyond economical and strategic sense.

It’s not unusual in the current climate for a company to want to consolidate its operations and keep a tighter rein on its distribution and, accordingly, Ay Up have now reverted back to their original strategy of distributing from Australia and processing all orders in Australian Dollars.

As eluded to above, for the average UK customer, this certainly means a longer lead time on orders, but with the product range unaffected and the still great line-up of simple lighting solutions, dare I suggest it is business as usual Down Under. The falling Aussie Dollar will lead to some cost savings for domestic clientèle, but according to Ay Up’s international delivery estimates their MTB package will still set back the UK buyer 245 notes (at current exchange, including taxes) against the £250 the same set cost me last year from the UK. However, you could argue that with the rising cost of bikes and parts generally that this now represents an even better deal than judged at face value.

Ay Up, perhaps a bit like our very own On-One, are great exponents of a small company, selling a quality brand (with a cult(ish) following) directly to those who want a no-nonsense, value for money product. Let’s hope all is well with our Aussie cousins.

Filed under 2009, News in March 2009


About the author

As Baz Luhrmann said in his Sunscreen song: look after your knees, you'll miss them when they're gone. Well, until they do finally give up the will to live and screech to a halt like a knackered bottom bracket, I'm just going to keep riding because that's what I love.

Whilst I'm more full time parent and part-time biker these days, I still make the best of the time family life affords me, even if the fitness yo-yos massively.

I ride a Cotic Soul, which is currently single-speeded, and also a 2010 Trek EX-8 for drier times.

We are a pretty lucky bunch to live in such close proximity to the Surrey Hills, which gives us an embarrassing amount of trail choice. Some of my all time local favourites have sadly now been 'decommissioned', but with the likes of BKB, Summer Lightening and China Pig, there's still plenty to smile about whichever way you turn.

There are 3 comments on ‘AY Up ends UK distribution agreement’

We love to get comments from our readers - if you've spent a few moments to comment, thank-you.

  1. Mark ferris says:

    In the past the delivery from Oz was always ace. amazing considering the distance… I have bought a couple sets before they started the UK arm up and was amazed at the speed they managed to get stuff over here.

  2. Simon Sutter says:

    Yep great lights but expect £75 import duty on top of the price… makes them very expensive!

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