With the surprise announcement that Brant Richards is leaving On-one there has to be a question mark as to where this leaves the brand. An announcement from Singletrack Magazine and on BikeRadar tell that Brant is moving to the the online retailer ChainReationCycles, leaving On-one standing alone with no designer. I for one can’t be sure if you can split the brand from the Brant. As far as I knew Brant was On-One.
So as there are 4 of these frames in my garage and at least another 7 spread around the other Moles I wonder whether this means we stay with On-one Inbreds or we end up riding CRC [insert cunning new brand name here], together with a selection of accessories. Certainly Brant has to do something different from the current range of Inbreds but hopefully not too different as they work so well.
I guess with the sales power of CRC behind him it means that a long mooted Full Susser could well be on the cards. However one has to think that the business model behind CRC may well mean that prices will go up, especially if they intend to sell through shops as well, as appears to be a stated aim.
I think I bought On-one because of the initial recommendation, followed by the value; the quality aspects of the frame and ride then made me stay, coupled with the continueing value. If Brant can recreate this then CRC could be onto a winner and if On-one find another quality designer then they may keep the business. Those are pretty big ifs.
Finally, who will be able to fill Brant’s unique design style and his even more unique style of customer interfacing? Time will tell, but we know that Jon Whyte is free…
What do others think, is this a good move and who can you think of to replace the possibly irreplaceable?