I’m not one for Kickstarter campaigns particularly, having seen too many poorly reimagined versions of things that work perfectly well as they are – Bluetooth bike locks needing phones to unlock them spring to mind for example. I saw this recently though and reckon it could offer a decent option for people who regularly ride in traffic. At night, obviously.
The idea was prompted by something I think we are all aware of, the near invisibility of bikes when seen side on, particularly at T junctions. Despite paint searing levels of lumens when seen from the front (and increasingly from the rear with super bright rear lamps), most bikes from the side are less visible than a Klingon starship with its’ cloaking device activated.
This is a problem not just at the T junctions mentioned already, but as bikes move through traffic – if you’re alongside a vehicle you are not easy to see.
So the solution employed by Ding Lights is to supplement the requisite forward facing lamps with a secondary beam which throws light down and outwards, perpendicular to the bike. The effect is to provide a pool of light that illuminates the rider and bike from the side as well as from the front., without blinding other road users.
Ding Lights currently have a Kickstarter campaign running (until 18 June 2015) to fund this with some good offers on the anticipated retail cost – the offer is about £60 for a 400 lumen lamp and a choice of colours.